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What is Novel Protein?
Novel protein is any protein source that is not commonly consumed by dogs and cats. It is basically any protein that you don't often find in the food you see in big box stores.
This often includes duck, venison, emu, ostrich, rabbit, alligator, kangaroo, bison, insects, quail, pheasant, plant protein, most fish, boar, bison and water buffalo. Depending on who you ask it can include turkey and lamb too.
Why is Novel Protein the Best Choice for my Dog and Cat?
Novel protein is healthier for your pet than common protein
They are often lower in calories and fat compared to common/traditional protein. Then makes then a lean source of protein, important for your pets weight management and health.
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They have a high bioavailability and digestibility which means they are absorbed and utilized in your pets body easier than common/traditional protein. This makes it a perfect choice for sensitive tummies
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Some novel proteins contain high levels of omega-3 fatty acids which support your pets immune system, skin and coat health, joint health, brain health and heart health
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Because novel protein is less processed than traditional protein they contain a higher nutritional value for your pet​
Novel protein reduces the ecological footprint that food production makes
Novel protein sources are more environmentally sustainable than common proteins industrial farm-based practices. So when you buy novel protein you are leaving less of an ecological footprint then if you were to buy common protein
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Fact: "All meals with novel/future foods had up to 88% less Global Warming Potential, 83% less land use, 87% less scarcity-weighted water use, 95% less freshwater eutrophication, 78% less marine eutrophication, and 92% less terrestrial acidification impacts than similar meals with animal source foods"
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And because they don't come from a mass production system they are often raised without antibiotics and pesticides, which means the meat is cleaner and higher quality than traditional protein. .This is often why its also more digestible and in my experience more delicious to our pets.
